How to Navigate the Endless Supply of New Providers

This is to my operator friends.

As an operator, we are constantly being asked to take time for a new sales pitch. A tech product that promises to “change the game”, a consultant that has a new approach, a marketing firm making guarantees, and so many more.

Let’s make this simple, you don’t have time for every pitch, and you are right that most of this stuff will not be helpful when you count in the time and expense of activation.

So, are you to trust your intuition? YES. And should you distrust everything that comes your way? NO.

Being selective with outside help starts with understanding your problems. Not easy to do, I know. We are in the weeds man. But getting a sense of what is wrong with your business is not hard to do (just look at the numbers), and finding solutions to your problems can be intuitive. Between marketing, inventory, labor, suppliers, operations and management, there are issues that are visible to you. And if they are not, then overall visibility/health of business is something you need to be addressing.

Working back from what is irking you is a great way to hone in on solutions. Once you have an idea which way you want to go, do your research on LinkedIn to find people/products that are speaking your language.

You got this.